top of page

I’m an interdisciplinary leader with a focus on product and design strategy.

With extensive experience in Product Leadership, Human-Computer Interaction, Research, and Engineering - I’m uniquely poised to help your company turn complex ideas into successful products. 

What drives me

Too often, technology with great potential underperforms because the experience doesn’t meet customer expectations. My passion is unlocking that potential.

What I do

Director of Design @ iRobot

​Design Management - 35%

  • Leading a team of 21 designers and copywriters.

  • Mentoring and challenging my team.

  • Overseeing design iteration and user testing.

  • Guiding MVP and phased design thinking

Design + Research Strategy - 25%

  • Creating a long term strategic roadmap for design.

  • Developing scalable Design Systems

  • Defining and guiding the team's Design Process.

  • Creating new research and testing strategies for discovering customer gaps.

Product Management Collaboration - 20%

  • Contributing to the product roadmap.

  • Aligning on and refining user and business goals.

  • Optimizing collaborative processes between teams.

Engineering Collaboration - 20%

  • Partnering on architectural roadmaps. 

  • Brainstorming technical solutions and constraints.

  • Optimizing collaborative processes between teams.

What I Do Chart.png

Some of my work.

PROJECTS

If you’re curious about more details or more projects feel free to reach out via email.

Below are some other places I've worked:

Previous-Work-Logos-1200x266_2x.png
Frysinger_Daniel-med.jpg
Hi, I'm Daniel

I am a product leader with a background as an entrepreneur, consultant, designer, and software engineer.

I have over 15 years experience establishing, coaching, and mentoring high-performing cross-functional teams.

bottom of page